But do they actually work?

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If your EVP is built on gut feel, leadership opinions, or last year’s engagement survey… chances are it’s not doing you any favours.

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In this punchy, practical session, we’ll show you how real EVP research transforms your employer brand from aspirational fluff to a powerful magnet for the right people.

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You’ll walk away knowing:

• What makes an EVP credible (and what makes it crumble)
• The 4 sources of research you actually need
• Why most EVP projects fail — and how to avoid it
• What great brands are doing differently
• How your employer brand stacks up (if you want to find out)

‍Who this is for:

• HR leaders tasked with building (or fixing) their EVP
• Employer branding pros tired of guesswork
• Talent or People & Culture leaders who want to attract with more than perks and ping pong

‍Bonus: Free Custom Benchmark Report‍

Attendees will get the chance to book a free Employer Brand Benchmark Report + Discovery Session. We’ll show you exactly how your EVP stacks up against others in your industry — and where the gaps are.

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